500 tailored diagnostics, generated one by one
500 personalized advisory pages, one per prospect, without writing a single one by hand.
The client
Sinorfi, an IBM Maximo and Envizi integrator since 2003, 60 consultants, specialist of heavy-asset environments, utilities, oil and gas, industry. A campaign to launch on 500 decision-makers in the Middle East.
500 diagnostic pages, one per prospect. Each decision-maker received not a brochure, but a diagnostic in their name: their context, their levers, two or three targeted solutions from the catalogue, and an ROI simulation specific to their situation. The work a pre-sales engineer would bill half a day for, delivered 500 times, with no manual writing, with every email address verified before sending.
The problem
The challenge wasn't finding contacts, it was staying relevant at scale. The same deck sent to 500 people dilutes each offer into a generic message. The right lever for a maintenance director at a water utility has nothing to do with that of an oil and gas CIO. With seven offers in the catalogue, relevance could not be manual.
How it works
The system starts from a list of accounts, reads each company from public sources, site and decision-maker profile, structures that scattered material, qualifies the prospect, dynamically matches the right offers from the catalogue, writes a diagnostic to a database with a unique address per prospect, renders it on a polished page, and triggers a sequence of personalized emails pointing to that page.
Key decisions
- Two-stage qualification: a first agent decides, a second reviews to catch false rejects, because a good lead discarded by over-zeal is a lost opportunity.
- Dynamic matching: each prospect only sees the solutions relevant to their business.
- One page per prospect, stored and individually addressable.
- Verification of each email before sending, to avoid burning the domain on dead contacts.
What it proves
The raw material was public and scattered. The deliverable is private, actionable intelligence, specific to each prospect. Systems that read what's public and output what nobody else bothered to build.
The workflow
